Vous avez le savoir-faire.
Je vous aide à le rendre visible.

MES SERVICES

Une image qui reflète vraiment votre travail.

Des services pensés pour transformer ce que vous faites
en une image lisible, crédible et utilisable au quotidien.

[Stratégie de marque]

On clarifie votre positionnement avant de créer.
Pour savoir quoi dire, à qui, et pourquoi votre marque existe vraiment.

[Branding]

On transforme votre savoir-faire en une image forte et crédible.
Une identité cohérente, reconnaissable et pensée pour durer.

[Suivi & accompagnement]

Je vous guide avant, pendant et après la création.
Pour utiliser votre identité sereinement, sans rester seul une fois livrée.

Chaque projet commence par une discussion.
Prenons le temps d’échanger sur le vôtre.

Projects section

Provide a short summary of your recent projects, highlighting the most important things.

Project title

This project aims to develop a user-friendly mobile application.

Project title

This project aims to develop a user-friendly mobile application.

Le studio

Meet the person behind Afterglow Studio

I'm Alex, a brand and digital designer obsessed with contrast, clarity, and details that most people never notice but always feel. Over the past years I've helped startups, creators, and established brands move from "we look like everyone else" to "this finally feels right".

My work sits at the intersection of visual identity, product thinking, and storytelling. I focus on lean, high-impact engagements: clear goals, sharp concepts, and efficient collaboration. No big-agency layers — you work directly with the person who designs everything.

SKILLS

Brand Identity • Product Design • UI/UX • Packaging Design • Art Direction • Figma • Photoshop

EXPERIENCE

Freelance

Afterglow Studio

Brand Designer

UrbanFit Collective

Visual / Packaging Designer

GreenK Goods

Currently

2023–24

2020–22

PROCESS

A simple, thoughtful way to build your brand

Every project runs through a clear, structured process so you always know what's happening next - from idea to final files.

STEP 1

Define the vision

We clarify your goals, audience, and what 'good' looks like for you. This gives us a shared direction before any design work begins.

STEP 2

Map the foundations

I translate the strategy into moodboards, references, and directions. You pick a path, and we refine it together

STEP 3

Design the system

Logo, typography, colour, imagery, layouts — everything is built as a cohesive system so your brand looks consistent

STEP 4

Apply and refine

We test the system on real assets: key pages, packaging, slides, or social content. Feedback is folded in until it feels just right.

STEP 5

Deliver and support

You receive organised files, usage guides, and templates. Need help rolling it out? I can stay involved as a design partner

ANWERS

Common questions, clear answers

What services do you provide?

I focus on brand identity, digital design, packaging, and launch visuals. Most projects combine several of these into one clear, focused engagement.

How does working together usually start?

We begin with a short call to understand your goals, timeline, and fit. If it feels right, I'll follow up with a proposal and scope.

How long does a project take?

Simple identity refreshes can take 2–3 weeks. Full brand systems with multiple applications usually run 4–8 weeks, depending on complexity and feedback speed.

Do you offer revisions?

Yes. Each project includes structured feedback rounds so we can refine the work together without endless back-and-forth.

What types of clients do you work with?

I collaborate with early-stage startups, established brands, and independent creators who value good design and clear communication.

What is your pricing structure?

Projects are priced per scope, not per hour. After our initial conversation, I'll outline options so you can choose the level that fits your needs and budget.

Can you work with my existing logo or brand?

Absolutely. We can extend or refine your current identity — tightening the system, updating applications, and creating guidelines.

LET'S WORK TOGETHER

Ready to give your brand its next chapter?

If you're planning a launch, a rebrand, or simply need a design partner who cares about the details, I'd love to hear what you're working on. Share a bit about your project and I'll get back to you with next steps.

Steeven Watelle

Photographe et vidéaste alliant stratégie et créativité pour développer votre activité.

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